Concept: The 'Ulken Ui' project is a talk show, where host and her guests discuss topics that are of the utmost relevance for Kazakhstan and the world: the COVID-19 pandemic, life in online mode and digitalization, economic changes, social and cultural aspects of the current and future reality, innovations in MedTech, IT and education. The name of the project reflects its core concept: Kazakhstan is our common home, and things that happen inside of the country concern every single person living in it. Spectators and guests of the "Ulken Ui" are members of a big family, and the conversation between all of its members is vital for maintaining peace, strengthening people's health and creating favourable conditions for the prosperity of the entire nation. And, above all, this conversation is crucial for finding common grounds and sharing common interests with the global community.
Purpose: The project's main purpose is to decrease the tension in the society, which builds up as a result of a lack of information and because of unforeseen changes in the local and global agenda related to the pandemic and lockdown. The talk show's scripts are based on deep research; all the material used in the show is always sourced from official statistics, research data and facts, as well as based on the opinions of experts and industry professionals.