E-commerce rapidly develops in Kazakhstan
E-commerce is rapidly developing in Kazakhstan. Analysts state that online shopping in the country is at its peak. Thus, while in 2019 the e-commerce market size amounted to just over 700 billion tenge (US$1.6 billion), last year the online sales exceeded 1.1 trillion tenge (US$2.5 billion). The number of active digital buyers demonstrated a growth rate of almost 20 percent. Along with e-commerce, the volume of non-cash payments has also increased, economists say. In the first quarter of this year alone, it reached almost 13 trillion tenge (US$30.4 billion), more than twice as much as in the same period last year. Experts estimated that 82 percent of the total volume falls on non-cash transactions made via the Internet and mobile banking services. Analysts project that at such a rapid rate the e-commerce market share in Kazakhstan will amount to at least 15 percent by 2025.
Translation by Assem Zhanmukhanova
Editing by Galiya Khassenkhanova